VeloParc^™ Charter Sponsor Program

Keeping it “FREE”

The commercial viability of charging a fee to the user in order to fund the construction and maintenance of effective bicycle parking facilities seems unrealistic to us. If we really want to encourage the use of bicycles as an alternative to motorized transportation we will have to do better than that. Free, convenient, safe and always available are the attributes we want to establish in bicyclists’ minds when they think of bicycle parking.

With favorable consideration

Haven’t we all looked favorably at a sponsor’s advertising display just because of the location where it was presented to us. The appreciation for the peace of mind provided to a bicyclist while using the VeloParc™ module for her parking needs will undoubtedly be transferred to the products or services advertised at the parking facility. Our PR efforts will put an emphasis on the fact that our sponsors and particularly charter sponsors are the ones who breathe life into VeloParc™.

Up-close and personal

Aside from attaching a positive image to the advertised products or services the proximity and frequency of exposure to the advertising message becomes a key factor for its effectiveness. Every time a bicyclist parks or retrieves her bicycle from the VeloParc™ module she grants us the opportunity of introducing her to the advertising message twice within her personal space. The message is then amplified by the secondary exposure to the advertisements on neighboring modules and facility side panels.

A significant factor for determining the effectiveness of an advertising effort is the target audience it is presented to. At this point we can already estimate many characteristics of typical VeloParc™ users and we will understand them even more deeply once the first installations are operational. We will actively develop this knowledge on a continuos basis and share our findings with our sponsors to increase their return on investment.

VeloParc™ Charter Sponsor benefits

In consideration for fully funding the construction of one standard VeloParc™ 12-pack installation the VeloParc™ Charter Sponsor will enjoy the following benefits:

• Name and logo of VeloParc™ Charter Sponsor will be permanently displayed on the side panels of each head module of the 12-pack together with the VeloParc™ logo and the slogan “Peace of mind brought to you by…” for as long as the respective installation exists
• Prepaid 12-month lease for advertising space on the doors and back walls of each parking module to be utilized according to VeloParc™ terms and conditions
• Option to renew the advertising lease agreement for said advertising spaces at the same initial terms for 4 years after the initial lease period (useful lifetime between refurbishing is expected to be about 5 years)
• First right of refusal to sponsor facility extensions and new construction at the same general location
• Sponsor name and logo displayed on the VeloParc™ website listing of said location as long as the installation exists
• Usage of a to-be-determined VeloParc™ Charter Sponsor logo in sponsor’s marketing or other publications

To learn more about the VeloParc™ Charter Sponsor Program please leave us a note below or email us at info@VeloParc.com. A member of the VeloParc™ Team will be in contact with you shortly.