Veloparc501™
Since commercial utilization of the VeloParc™ modules for advertising will likely not be appropriate, desired or attainable in certain locations we intend to develop a program which allows us to seek out funding for VeloParc™ installations through grants and charitable donations. There are a number of potent foundations supporting urban development programs and/or environmental agendas which will find the goals of VeloParc501™ in sync with their own goals.
VeloParc501™ will partner with or employ experienced grant seekers to establish a standard grant application process for funding specific facility locations. General benefits of the VeloParc™ infrastructure as well as location specifics will be presented to grant makers to improve acceptance rates and expedite the application process.
Veloparc™ Who? What? Where?
One of the most important tasks in creating VeloParc™ will be establishing of highly effective information, promotion and public awareness programs. The ultimate success of VeloParc™ and thus the achieving of the benefits described in this paper will depend on a positive public image to solicit the widespread support form the bicyclists, lawmakers, opinion leaders, law enforcement and advocacy groups.
To get pertinent information into the right hands in a timely manner will require the utilization of all available information channels:
- Interactive website with free membership benefits
- Targeted information for bicyclists, sponsors and grant makers
- Proactive presence in social networking websites
- Seek public support from celebrities of all flavors
- Actively campaign VeloParc™ to political and community leaders, lawmakers and opinion leaders
- Define target audiences for each stage of the VeloParc infrastructure development and address them directly and efficiently
- Event promotions in local electronic and print media outlets
- Word-of-mouth through bicycle stores, riding clubs and bicycling associations
- Creative use of major electronic media
For all public relations efforts efficiency and effectiveness are key. Every dollar saved while achieving the desired results can be put back into the development and enhancement of the VeloParc™ infrastructure.
One more thing…
Yes, we are fully aware that the proposed scope of the VeloParc™ infrastructure is to be seen as an ambitious mid- to long-term goal. However, we believe that no significant benefit can be gained without dreaming big first. We sure hope you will be part of that dream.
